Privacy Policy
1stFRIDAY.COM, INC. PRIVACY POLICY EFFECTIVE DATE: 10/11/2010
1. INTRODUCTION. 1stFriday.com, Inc. (“us,” “we,” or “Company”) is committed to respecting the privacy rights of its
customers, visitors, and other users of the Company Website (“the Site”). We created this Website Privacy Policy (“Privacy
Policy”) to give you confidence as you visit and use the Site, and to demonstrate our commitment to fair information practices and
the protection of privacy. This Privacy Policy is only applicable to the Site, and not to any other websites that you may be able to
access from the Site, each of which may have data collection, storage, and use practices and policies that differ materially from this
Privacy Policy.
2. INFORMATION COLLECTION PRACTICES
2.1. Types of Information Collected
(a) Traffic Data Collected. We may automatically track and collect the following categories of information when you visit our Site: (1)
IP addresses; (2) domain servers; (3) types of computers accessing the Site; and (4) types of web browsers used to access the Site
(collectively “Traffic Data”). Traffic Data is anonymous information that does not personally identify you but is helpful for marketing
purposes or for improving your experience on the Site. We may also use “cookies” to customize content specific to your interests
and to store your password so you do not have to re-enter it each time you visit the Site.
(b) Personal Information Collected. In order for you to access certain services and to purchase products that we offer via the Site,
we require you to provide us with certain information that personally identifies you (“Personal Information”). Personal Information
includes the following categories of information: (1) Contact Data (such as your name, mailing address, and e-mail address); (2)
Financial Data (such as your account or credit card number); and (3) Demographic Data (such as your zip code, age, and income). If
you communicate with us by e-mail, post messages to any of our chat groups, bulletin boards, or forums, or otherwise complete
online forms, surveys, or contest entries, any information provided in such communication may be collected as Personal Information.
2.2. Uses of Information Collected.
(a) Company Use of Information. We use Contact Data to send you information about our company or our products or services, or
promotional material from some of our partners, or to contact you when necessary. We may use your Financial Data to verify your
qualifications for certain products or services and to bill you for products and services. We use your Demographic Data to
customize and tailor your experience on the Site, displaying content that we think you might be interested in and according to your
preferences.
(b) Sharing of Personal Information. We share certain categories of information we collect from you in the ways described in this
Privacy Policy. We share Demographic Data with advertisers and other third parties only on an aggregate (i.e.,
non-personally-identifiable) basis. We share Contact Data with other companies who may want to send you information about their
products or services. We also share Contact Data and Financial Data with our business partners who assist us by performing core
services (such as hosting, billing, fulfillment, or data storage and security) related to our operation of the Site. In addition, we
maintain a procedure for you to review and request changes to your Personal Information; this procedure is described in Section 3.1,
below.
(c) User Choice Regarding Collection, Use, and Distribution of Personal Information. You may choose not to provide us with any
Personal Information. In such an event, you can still access and use much of the Site; however you will not be able to access and use
those portions of the Site that require your Personal Information.
3. CONFIDENTIALITY AND SECURITY OF PERSONAL INFORMATION. Your Personal Information is stored on secure
servers that are not accessible by third parties.
3.1. User Ability to Access, Update and Correct Personal Information. We maintain a procedure in order to help you confirm that
your Personal Information remains correct and up-to-date. At any time, you may visit your personal profile at
http://www.1stfriday.com. Through your personal profile you may review and update your Personal Information that we have already
collected.
3.2. Lost or Stolen Information. You must promptly notify us if your credit card, user name, or password is lost, stolen, or used
without permission. In such an event, we will remove that credit card number, user name, or password from your account and update
our records accordingly.
3.3. Public Information. The Site contains links to other websites. We are not responsible for the privacy practices or the content of
such websites. We also make chat rooms, forums, message boards, and news groups available to you. Please understand that any
information that is disclosed in these areas becomes public information. We have no control over its use and you should exercise
caution when deciding to disclose your Personal Information.
4. UPDATES AND CHANGES TO PRIVACY POLICY. We reserve the right, at any time and without notice, to add to, change,
update, or modify this Privacy Policy, simply by posting such change, update, or modification on the Site and without any other
notice to you. Any such change, update, or modification will be effective immediately upon posting on the Site.
